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With so many apps, downloadable training plans and gadgets available, why do you need a human, real life coach? Whilst data driven training is extremely helpful, we are humans and no one human is identical. Unlike data, robots or AI, us humans all have busy lifes and our training has to fit in around, work, family and whatever life throws at us. A good Coach will understand your commitments, your sporting desires and deliver you a weekly training plan with the greatest chance of success.